LEAD GENERATION

Email Marketing

Eblasts are a powerful tool in your digital marketing arsenal. Email campaigns have proven to be one of the most effective vehicles for reengaging lapsed customers and repeat customers. They can also be targeted based on a variety of geographic or demographic characteristics to reach new customers who may require a brand introduction. 

There are a variety of gates in the email marketing realm. Your marketing emails need effective subject lines to get that initial open, the ability to immediately speak to the reader’s needs to keep them engaged, and a strong call-to-action to drive conversions. The creative of an email is also crucial for a campaign’s success, which is why it’s important to work with professional email marketers that have developed proven, effective email marketing campaigns.