TEST, TEST, TEST

Social advertising is all about testing what works and what does not. With Mn Adult & Teen Challenge we test different elements of the campaigns monthly such as copy, creative, targeting (location, interests, remarketing, etc). After that month goes by we adjust our strategy to only run what test did well the prior month to improve overall performance.

CREATIVE THAT IS REAL

People respond and engage more often with ads that truly reflect your business and show what they can relate to. An example of this is using photos in the ads that include photos of real (current) clients. Although we push for this on all our campaigns, it is mainly thanks to Adult & Teen Challenge’s design department for supplying us with such awesome creative to use.

CHOOSE THE RIGHT OBJECTIVE

Whether it’s lead gen, website traffic, brand awareness, etc, it is important to utilize the correct objective for any and all campaigns to perform at their best and reach client goals. Some are obvious such as utilizing Engagement objective with focus on Page Likes to boost social following though others take more experience and industry knowledge to know which to choose to achieve client goals such as website traffic, lead gen, etc.

REACH YOUR TARGET AUDIENCE

A big piece to campaigns performing well is reaching a relevant audience as the more relevant your ads are to your audience, the more they will engage with the ads. The more engagement your ads have, the more Facebook’s algorithm will work to show your ads more often and achieve higher performance at a lower cost-per-result. This can be done in many ways via Facebook Ads Manager such as adjusting user interests, demo, adding website remarketing, utilizing email lists, creating lookalike audiences, etc.